Our Cheese
Grande Fumella might just deserve its own cheese category
Our Culinary Manager Felice Colucci breaks down why he thinks Grande Fumella is re-inventing smoked mozzarella.
Summer is here, and with that comes fun in the sun, cold drinks and a whole lot of being on the go. Americans tend to travel most in the spring and summer months, and they often want to go out to eat when they are away from home. How do you make sure your restaurant is accessible to out-of-town patrons? You need to go digital and this blog can help.
Google Business
When patrons google “pizzerias near me”, you want to be sure to be on the top of that list! You can ensure that happens by claiming your business on Google Business and keeping your information up to date. The process is free, easy to do and is the first step towards maximizing your digital presence! Once you have claimed your business, you can update the information a visitor would want to know:
- General Business Information – business description, phone number, website, hours, and social profiles
- Cover Photo – this is your main image for both Google Search and Google Maps
- Products – include your most popular menu items and limited time offers
- Your logo and any other additional images
- Updates – Think of these like social media posts, complete with an image, caption, and a call-to-action
Don’t know where to start? Read our blog.
Leveraging Social Media
Chances are, your restaurant is already on social media, but are you making the most of it? Instagram, Tik Tok, and Facebook are some of the first places potential customers will be looking for more information about your shop. Be sure that you are sharing your delicious creations often (with video if possible) so that regulars and out of towners alike can see what’s new at your restaurant.
Looking to really make an impression? Boost your posts on Instagram and Facebook! After you publish your initial content, you will see a blue “Boost post” button. You can decide how much over a span of 1 to 30 days. As you adjust your spend and number of days, you will see approximately how many customers you can reach each day. Only want to target people in your area who are interested in pizza? No problem! You can create an audience in a matter of minutes in the second step of the boosting process.
Looking for more detailed targeting or simply don’t have the time to do it yourself? We can help!
Contact Solutions @ Work®
Grande Solutions @ Work is here to help you every step of the way with our new Digital Advertising Services. Our team of dedicated pizza-marketing professionals will create targeted, effective and trackable advertising campaigns for social media and Google. Still not convinced you need digital advertising? Check out our most recent operator showcase where we sat down with one of the original users of our digital advertising program, Three Brothers! [include link to showcase]
Interested in Solutions @ Work? Click here to contact the team.
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